Traditional pastoralism is in fast decline which means loss of environmental services, healthy food production systems and the death of rural life and landscapes. While civilization is actively looking for solutions to respond to diverse modern challenges, traditional pastoralism may represent one of the multiple local leverages for a sustainable world. Make traditional pastoralism more attractive is though one challenge. Together with the Churra da Terra Quente sheep breed association, we have experimented an unordinary communication language inspired by Pop Art to divert from the traditional codes relating to pastoralism in view of raising awareness on this indigenous breed and its qualities.
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